Neukircher's new Spicy Spikes are bite-sized breadsticks that are described as being ideal drinking snacks, which are especially perfect for pairing with wine and beer. The dippable breadsticks are being introduced to consumers in three different flavors: Fried Onions & Chili, Pizza & Wild Garlic and Cheese & Turmeric, each of which is made with quality olive oil.
From nuts and cookies to potato chips, snack food brands are creating bite-sized treats that are specifically designed to elevate the enjoyment of certain alcohol products—this ties into the way that many people are consuming less alcohol in general but are still seeking out elevated experiences from the foods and drinks that they do choose to partake in.
Complementary Breadstick Snacks
Neukircher's 'Spicy Spikes' are Touted as Perfect Drinking Snacks
Trend Themes
1. Bite-sized Drinking Snacks - Opportunity for snack brands to create small, indulgent treats that enhance the drinking experience.
2. Gourmet Breadstick Varieties - Innovation potential for breadstick manufacturers to experiment with unique and flavorful combinations.
3. Alcohol Pairing Experiences - Market for food and beverage brands to cater to consumers seeking elevated experiences when pairing snacks with alcoholic drinks.
Industry Implications
1. Snack Food Manufacturing - Snack food companies can develop and market complementary bite-sized products for the beverage industry.
2. Bakery Products - Opportunity for bakeries to expand their range by offering gourmet breadstick varieties for alcohol pairing.
3. Alcoholic Beverage - Alcohol brands can collaborate with snack manufacturers to create unique experiences for consumers looking to enhance their drinking moments.