Drink Weird and Grateful Dead joined forces to expand the beverage brand's range of canned yerba mate drinks with two new varieties, Mystical Mint and Grateful Grapefruit. These drinks both share 160 milligrams of organic caffeine and no artificial flavors, colors or sweeteners. The energizing canned drinks are powered by natural and plant-based ingredients, and they're identifiable with quirky cans illustrated by Michael Sieben.
The Drink Weird x Grateful Dead beverages are made with a base of organic yerba mate tea, plus organic cane sugar for sweetness, providing refreshing and revitalizing alternatives to drinks in comparable categories.
As consumers prioritize clean sources of caffeine, brands are captivating audiences—and competing with energy drinks—through edgy branding that challenges associations of tea being calming and soothing.
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Trend Themes
1. Clean Caffeine - Brands are captivating audiences with clean sources of caffeine, challenging associations of tea being calming and soothing.
2. Quirky Branding - Edgy branding is captivating consumers and competing with energy drinks.
3. Plant-based Refreshment - Energizing drinks made with natural and plant-based ingredients offer refreshing and revitalizing alternatives to traditional beverages.
Industry Implications
1. Beverage - Brands in the beverage industry are expanding their product offerings with clean and edgy alternatives to traditional drinks.
2. Caffeine - New innovations in caffeine sourcing and branding are disrupting the energy drink industry and challenging its market dominance.
3. Tea - The tea industry is being transformed as brands introduce edgy and revitalizing options that challenge the traditional calming and soothing image.