Millions of adults order and drink coffee every day but many people are painfully aware of how much this habit is costing them. Panera is introducing an unlimited subscription program called MyPanera+Coffee that makes unlimited hot drip coffee, iced coffee and hot tea available for just $8.99 monthly.
The new coffee subscription is available to members of MyPanera, Panera's free loyalty program, and helps to connect coffee lovers to high-quality hot and cold beverages without compromise. As Panera CEO Niren Chaudhary says, "We are eliminating the price barrier and the false choices between convenience and quality."
Like Panera, a few other food and beverage chains are securing a place in peoples' morning routines with similar coffee subscription programs.
Unlimited Coffee Subscriptions
MyPanera+Coffee Appeals to Those Who Drink Coffee Every Day
Trend Themes
1. Unlimited Coffee Subscriptions - The trend of unlimited coffee subscriptions allows coffee lovers to enjoy high-quality hot and cold beverages without compromise.
2. Cost-saving Coffee Options - The trend of cost-saving coffee options addresses the issue of high coffee expenses and offers affordable monthly subscription plans.
3. Loyalty Program Enhancements - The trend of loyalty program enhancements, like Panera's MyPanera+Coffee, aims to connect customers and increase brand loyalty through value-added services.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from offering unlimited coffee subscriptions to attract and retain customers, providing cost-effective options.
2. QSR (quick Service Restaurants) - QSR chains can adopt coffee subscription programs to secure a place in customers' morning routines and increase foot traffic to their establishments.
3. Retail - Retailers can explore the potential of offering coffee subscription programs, leveraging their existing customer base to provide value-added services and enhance customer loyalty.