Dove’s Evolution ad is one of the most viral internet videos of all time. Like many commercials that generate a lot of buzz, it’s been parodied, this time using a Russian mail order bride theme.
Some may be offended, some may think it’s funny. Regardless, here’s what it’s about:
In the original Dove ads, an ordinary-looking woman goes through a time-lapse photo-retouching session which ends in her looking like she could be featured in a fashion magazine spread.
The parody features a gorgeous Russian mail order bride, but instead of her digitally re-touched, the background is.
The ad aims to get the message across that some people—like Russian mail order brides—don’t need any fixing up; they’re so absolutely stunning, that it’s their surroundings that need to be spruced up in order to accommodate her.
Here’s the Dove original:
Commercial Parodies
Russian Mail Order Bride Spoofs Dove Evolution
Trend Themes
1. Commercial Parodies - The growing popularity of commercial parodies can be leveraged by companies for increased brand exposure and engagement.
2. Humorous Advertising - Humorous advertising is gaining traction as a way to capture the attention of consumers and create emotional connections with brands.
3. Image Retouching Alternatives - The rise of campaigns that highlight natural beauty and self-acceptance presents opportunities for companies to explore image retouching alternatives and promote authenticity.
Industry Implications
1. Advertising - The advertising industry can use commercial parodies and humorous advertising to create memorable campaigns and increase brand awareness.
2. Fashion - The fashion industry can adopt campaigns that promote natural beauty and self-acceptance to appeal to consumers seeking authenticity in advertising.
3. Beauty - The beauty industry can explore image retouching alternatives and promote natural beauty in their products and campaigns.