New Realm Brewing, a craft distillery and brewery that runs its flagship brewery out of Atlanta, has released a monstrously hoppy double IPA that makes a stunning visual impression due to can art revolving around the minotaur creature from Greek mythology, and then follows that up with a memorably hoppy drinking experience.
The Hazy Like an Ox double IPA, which is being launched as part of the brewery's Monsters & Myths Double IPA series, features generous amounts of El Dorado, Idaho 7 and Azacca varieties of hops.
With a dual dry hopping schedule and the inclusion of a subtle amount of lactose for the sake of sweetness, this is truly a carefully brewed beer that offers a juicy, bitter and complete drinking experience.
Hop-Heavy Double IPAs
The 'Hazy Like an Ox' Beer Features a Beastly Serving Of Delectable Hops
Trend Themes
1. Hoppy Double Ipas - Craft breweries could innovate by exploring new combinations of hops and incorporating unique artwork into their can designs.
2. Monsters & Myths Beer Series - Craft breweries could create limited edition beer series that revolve around mythical creatures as a way to pique consumers' interest.
3. Dual Dry Hopping Techniques - Craft breweries could differentiate themselves by experimenting with the amount and timing of hop additions during the brewing process.
Industry Implications
1. Craft Beer - Craft breweries could stand out in a crowded market by developing unique and high-quality beer recipes.
2. Art & Design - Designers and visual artists could find opportunities in developing distinctive can designs for craft breweries.
3. Food & Beverage - The food and beverage industry could benefit by creating events or experiences that showcase unique and innovative craft beer offerings.