The Rutter's Don’t Have A Cow Citra IPA beer has been created in collaboration with Evil Genius as an exclusive libation that's hitting store shelves now just ahead of the busy entertaining season.
The beer is characterized by its low level of bitterness and is dry hopped entirely using Citra hops to give it a distinct flavor profile. The libation comes as the retailer's fifth exclusive beer launch and will only be available at participating locations while supplies last. The beer comes in six packs of 12-ounce cans priced at $13.99.
Senior Category Manager at Rutter's Adam Long spoke on the Rutter's Don’t Have A Cow Citra IPA beer saying, "As we continue to bring new flavorful and unique craft beers to our customers, we strive to have fun, but most importantly, offer a great tasting brew. Having the opportunity to work with Evil Genius, a great local brewery, makes it even better."
Collaboration Convenience Store Beers
Rutter's Don’t Have A Cow Citra IPA is From Evil Genius
Trend Themes
1. Exclusive Libations Trend - The rise of exclusive libations collaborations offers brands new opportunities to create unique products and enhance consumer engagement.
2. Craft Beer Expansion Trend - The expansion of craft beer offerings in convenience stores signals a shift in consumer preferences towards more diverse and high-quality beverage options.
3. Retailer-brand Partnerships Trend - The trend of retailer-brand partnerships in the beverage industry presents a strategic opportunity for companies to tap into new markets and boost brand visibility.
Industry Implications
1. Beverage - The beverage industry can leverage exclusive collaborations to introduce innovative products and cater to evolving consumer tastes.
2. Retail - The retail sector can capitalize on the demand for craft beers by partnering with breweries to offer exclusive products that drive foot traffic and increase sales.
3. Food and Beverage Retail - The food and beverage retail industry can benefit from strategic partnerships with breweries to differentiate offerings, attract new customers, and foster brand loyalty.