In the US, Domino's Pizza recently created an online "pizza builder" that is quite amusing. The cool thing is that once you're done with your creativity, you can actually save your pizza and/or place the order and receive at home your "personalized" pizza in just half an hour! Check it out the next time you feel like pizza!
Implications - Essentially anything that can be done in person can now be done online. The same can be said for customer service -- anything that used to require another person can now be done yourself. It's faster, simpler and far more effective, so industries everywhere are going digital and DIY.
Personalize Your Pizza Online
Domino's Pizza Builder
Trend Themes
1. Online Food Customization - Businesses can create online platforms that personalize food orders through unique customer customization.
2. Digital DIY Customer Service - Industries can shift customer service to digital platforms, allowing customers to perform tasks that traditionally required human assistance.
3. Increased Efficacy of Online Platforms - With the enhanced level of efficiency on online platforms, industries can shift from in-person systems to online ones.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage online food customization to generate unique offerings that cater to a customer's preferences.
2. Customer Service - The customer service industry can leverage digital DIY platforms to streamline customer interactions and reduce the need for human assistance in addressing customer issues.
3. E-commerce - The e-commerce industry can benefit from increased efficiency of online platforms by shifting from in-person shopping experiences to online ones.