Let's say that you're walking through the liquor store and you stumble upon Dolina Beer packaging. You notice that the most prominent part of the label is a golden blob that's obviously the sort that you're supposed to scratch off with a coin. Could you leave this product behind without finding out what's hidden beneath that ambiguous irregular coating? You don't have to be a sucker for pure aesthetics for Moruba's strategy to work on you; you may be a curious type instead.
Rubbing off the gilding will reveal an old pre-human skull; Dolina Beer packaging takes an archaeological angle to enhance and establish its brand identity. You'll simply see this skeletal head, while all text is confined to the other side of the sticker. The look is remarkably crisp, sophisticated, direct and more than a pinch playful.
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
Trend Themes
1. Interactive Packaging - Exploring scratch-off designs on packaging engages consumers and creates a sense of anticipation.
2. Brand Identity Enhancement - Using unique and unconventional visuals on packaging helps brands establish a strong and memorable identity.
3. Archaeological Themes - Incorporating elements of archaeology in branding and packaging creates a distinctive and intriguing consumer experience.
Industry Implications
1. Beverage Packaging - Beverage companies can innovate their packaging by implementing scratch-off designs to captivate consumers and differentiate their brand.
2. Marketing and Advertising - Marketing and advertising agencies can explore unconventional and interactive packaging strategies to enhance brand identities and engage target audiences.
3. Alcohol Industry - Brands in the alcohol industry can leverage archaeological themes to create unique packaging that stands out on the shelf and sparks consumer curiosity.