Petaluma's Sweet Potato Jerky is the first dog treat from the brand and it takes the form of a single-ingredient meatless snack for pets. This alternative to traditional meat jerky options for dogs is fueled only by organically grown sweet potatoes, which reduce the pet food industry's reliance on chicken, most of which comes from inhumane factory farming. As the sustainable pet food company recognizes, a package of Sweet Potato Jerky treats helps to save 185 gallons of water, eliminate eight pounds of greenhouse gas emissions, plus it uses less land compared to traditional chicken jerky treats.
Garrett Wymore, chief executive officer and co-founder of Petaluma, said "We created Petaluma to challenge the pet food industry’s reliance on animal agriculture, which means expanding the brand beyond our gently baked dog food."
Plant-Powered Dog Jerky Treats
Petaluma's Sweet Potato Jerky is a Single-Ingredient Treat
Trend Themes
1. Plant-based Pet Food - The rise of plant-based dog treats suggests a trend towards sustainable and ethical pet food options for concerned pet owners, opening up a range of opportunities for businesses to offer more eco-friendly pet products.
2. Single-ingredient Snacks - The introduction of single-ingredient snacks like sweet potato jerky is a trend that prioritizes transparency in pet food ingredients, providing opportunities for businesses to appeal to pet owners looking for wholesome, natural pet treats.
3. Sustainable Pet Food Production - The use of environmentally conscious ingredients in pet food production, such as Petaluma's choice to use only organically grown sweet potatoes, highlights a rising trend towards sustainable pet food that reduces the environmental impact of pet ownership, opening up opportunities for businesses aiming to create sustainable packaging, alternative proteins and reduce the carbon footprint of food manufacturing.
Industry Implications
1. Pet Food Manufacturing - The rise in demand for sustainable, plant-based and natural pet foods presents opportunities for businesses to invest in research and development for alternative protein sources, eco-friendly packaging and new distribution channels to meet changing consumer needs.
2. Sustainability Consulting - Pet owners concerned about the environmental impact of their pets are seeking guidance on sustainability and animal welfare in pet care, addressing this trend could offer opportunities for consultants to support businesses in balancing the pet’s outcomes with the need for eco-friendly practices.
3. Organically Grown Produce - As companies like Petaluma prioritize the use of organically grown produce in their pet food, this trend opens opportunities for organic and sustainable farmers to expand into the pet food industry by forming supply chain relationships with pet food manufacturers.