Doctor D’s Sparkling Probiotic is introducing two new flavors alongside a branding refresh to keep the products relevant with today's shopper. The brand is showcasing the new Cola and Root Beer flavors, which are both positioned as a healthier version of their respective refreshments for adult consumers to enjoy this summer. The new flavors are arriving at Publix locations in the US and are expected to be right at home within the existing range of flavors, which includes Concord Grape, Ginger Brew, Tart Cherry and more.
Co-Founder and CEO Stuart spoke on the new Doctor D’s Sparkling Probiotic sodas saying, "We’re so excited to launch our newest Classic Cola and Root Beer flavors at Publix, who have been such a great partner from the beginning. We are honored that Publix, such a trusted retailer, is the first to bring our new flavors to shoppers."
Flavorful Probiotic Soda Launches
Doctor D’s Sparkling Probiotic is Introducing Two New Flavors
Trend Themes
1. Flavorful Probiotic Soda - The introduction of new flavors in Doctor D's Sparkling Probiotic soda presents an opportunity for the probiotic soda industry to expand the range of flavors and attract more consumers.
2. Branding Refresh - With the branding refresh of Doctor D's Sparkling Probiotic, there is an opportunity for other beverage companies to rejuvenate their brand image and stay relevant in the market.
3. Healthier Refreshments - The positioning of Cola and Root Beer as healthier alternatives by Doctor D's Sparkling Probiotic opens up opportunities for the beverage industry to develop and promote healthier versions of popular refreshments.
Industry Implications
1. Probiotic Soda - The launch of new flavors in Doctor D's Sparkling Probiotic soda provides an opportunity for the probiotic soda industry to capitalize on consumer demand for diverse and healthier beverage options.
2. Beverage - The introduction of new flavors and branding refresh by Doctor D's Sparkling Probiotic creates an opportunity for the beverage industry to innovate and attract health-conscious consumers looking for healthier alternatives.
3. Retail - With Publix being the first retailer to carry the new flavors of Doctor D's Sparkling Probiotic, there is an opportunity for other retailers to stock and promote healthier beverage options to cater to the growing demand for such products.