Now that people are staying home more, they're not just ordering pizza for something to eat but also purchasing DIY pizza kits to provide an activity to keep them occupied indoors. 1000 Degrees Pizza teamed up with CAULIPOWER to offer a better-for-you crust option that can be ordered as an alternative to 1000 Degrees' signature dough in the DIY Piza Kit. Along with one's choice of crust, the DIY Pizza Kit contains one sauce, one cheese and one topping.
1000 Degrees is also offering the Green Team pizza, which is prepared with a CAULIPOWER Cauliflower Crust that's topped with pesto, mozzarella, feta, chopped garlic, broccoli, red onions and fresh basil.
As 1000 Degrees Pizza describes, "While other brands are streamlining menus, our guests are staying active and engaging in healthier lifestyles at home."
DIY Cauliflower Pizza Kits
This DIY Pizza Kit Can Be Ordered with a Cauliflower Crust
Trend Themes
1. DIY Pizza Kits - The trend of purchasing DIY pizza kits has increased because people are staying indoors, which has given rise to a disruptive innovation opportunity for meal kit companies.
2. Healthier Alternatives - The trend of offering healthier alternatives like cauliflower crusts is becoming popular and presents disruptive innovation opportunities for health food companies.
3. At-home Activities - The trend of DIY pizza kits is providing an activity for people to do at home, which has created a disruptive innovation opportunity for companies to create more at-home activity kits.
Industry Implications
1. Food Delivery - The food delivery industry can incorporate DIY pizza kits as a method for customers to engage in at-home activities and provide healthier alternatives.
2. Meal Kit - The meal kit industry can create more DIY pizza kits that offer healthier alternatives like cauliflower crusts to cater to the evolving consumer preferences.
3. Health Food - The health food industry can take advantage of the trend of offering healthier alternatives like cauliflower crusts by creating more products with similar substitutes.