At Natural Products Expo West this year in California, Tofurky introduced some of its newest products, including a new range of 'DIY Pasture-Raised Plants.'
These packages contain plant-based grounds for burgers and breakfast sausages, offering a new way for vegan and vegetarian at-home chefs to get a boost with preparing their own plant-based dishes from scratch. With an emphasis on DIY cooking, these pre-packaged plant-based grounds encourage consumers to add their own herbs, spices and finishing touches to everything from veggie burgers to meatballs and sausages.
Although Tofurky already offers its Ground Tofurky in Chorizo and Ground Beef styles, the branding and presentation of this new product puts a heightened emphasis on customizing plant-based meat substitutes to one's own tastes.
Customizable Meatless Grounds
Tofurky's DIY Pasture-Raised Plants Inspire Creative Meals
Trend Themes
1. Customizable Meat Substitutes - Tofurky's DIY Pasture-Raised Plants provide an opportunity for consumers to personalize and customize their plant-based meat substitutes.
2. DIY Plant-based Cooking - The emphasis on DIY cooking with Tofurky's DIY Pasture-Raised Plants inspires at-home chefs to experiment and create their own plant-based dishes from scratch.
3. Personalized Culinary Experience - The customizable nature of Tofurky's DIY Pasture-Raised Plants offers consumers the chance to create unique and personalized culinary experiences tailored to their tastes.
Industry Implications
1. Plant-based Food - The rise of customizable plant-based meat substitutes presents a disruptive innovation opportunity for the plant-based food industry to cater to individual dietary preferences and tastes.
2. Meal Kit Delivery - Meal kit delivery services can tap into the trend of DIY cooking and customization by incorporating Tofurky's DIY Pasture-Raised Plants into their offerings, providing customers with plant-based options that they can personalize.
3. Seasonings and Spices - The trend of adding herbs, spices, and finishing touches to plant-based dishes opens up opportunities for the seasonings and spices industry to create unique blends tailored specifically for plant-based cooking.