Yumix launched a new range of DIY cocktail drinks in twin-chambered bottles that boast one compartment for spirits and another for mixers. When it comes to making a cocktail, consumers need only twist off the spirits container and add in the cocktail mix. In this way, the unique design of the cocktail product containers mean that the drinks are unlike many others in the pre-made cocktail category that require preservatives. As Yumix founder and CEO Alex Garner says: "the result is a beverage that tastes like it was just made by a top mixologist, with a bright, fresh flavour that’s both portable and shelf-stable."
Products from Yumix are available in flavors such as the Classic Margarita made with Tequila, as well as the Orange Mango and Sea Breeze cocktails, both of which are enhanced with vodka.
Ready-to-Mix Cocktail Bottles
Yumix's DIY Cocktail Drinks Come in Twin-Chambered Bottles
Trend Themes
1. DIY Cocktail Drinks - The trend of DIY cocktail drinks allows consumers to have control over their own custom-made cocktails, presenting an opportunity for personalized drinking experiences.
2. Twin-chambered Bottles - The innovation of twin-chambered bottles for cocktails offers convenience and freshness by storing spirits and mixers separately, opening up the possibility for more versatile and flavorful pre-made cocktails.
3. Portable and Shelf-stable Beverages - The demand for portable and shelf-stable beverages is growing, driven by busy lifestyles, which creates an opportunity for companies to develop products that cater to convenient on-the-go consumption.
Industry Implications
1. Alcoholic Beverage Manufacturing - The alcoholic beverage manufacturing industry can tap into the trend of DIY cocktail drinks by creating innovative products and packaging that allow consumers to mix their own cocktails easily at home.
2. Packaging and Containers - The packaging and containers industry has the opportunity to create new designs and formats, like twin-chambered bottles, specifically tailored to the needs of the pre-made cocktail market, offering convenience and freshness.
3. Convenience Stores - Convenience stores can capitalize on the demand for portable and shelf-stable beverages by stocking ready-to-mix cocktail products that cater to consumers looking for on-the-go and easily consumable alcoholic beverages.