The branding aesthetic of the Rakijateka distilling company looks to combine the high-quality nature of the brandy and the locational uses of it from its native Serbia. The fruit brandies are called rakija in Serbian and are utilized in the country as a traditional cure for a variety of purposes including lifting one's mood and even aiding digestion. The Rakijateka product branding plays on this notion by having the packaging look almost like a hybrid between a liquor bottle and a medicinal product.
The rakija distilling company is the design work of Jovana Randjelovic who created the brand, branding and packaging designs for a master's degree project. The final result helps to highlight traditional folk beliefs in Serbia and infuse a touch of humor into them.
Medicinal Alcohol Packaging
The Rakijateka Distilling Company Branding Focuses on Heritage
Trend Themes
1. Heritage-infused Branding - Opportunity for brands to incorporate cultural heritage into their branding, adding a unique and nostalgic touch.
2. Functional Alcohol Packaging - Potential for packaging design to emphasize the functional benefits of alcoholic beverages, such as mood-lifting and digestion aid.
3. Hybrid Liquor-medicinal Product Packaging - Innovation opportunity to create packaging that combines the aesthetics of liquor bottles and medicinal products, appealing to both traditional and modern consumers.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can explore branding and packaging innovations to enhance product differentiation and consumer appeal.
2. Packaging Design Industry - The packaging design industry can leverage the trend of functional and heritage-infused branding to create innovative and visually striking designs.
3. Health and Wellness Industry - Opportunity for the health and wellness industry to explore the potential benefits of traditional remedies, such as rakija, and incorporate them into their product offerings.