Now this is a PR stunt! Disney recently did an epic event for the launch of Disney-Pixar’s film ‘UP.’ The Tower Bridge opened up to make way for a giant hot air balloon (which appeared to be thousands of balloons all together).
According to Cakehead Loves Evil, there were 500 mini balloons woven together with 18 miles of thread to create the contraption which sailed through the famous bridge. There couldn’t have been a more perfect stunt to launch Disney-Pixar’s film ‘UP.’
Ballooning Bridges
The Tower Bridge Interrupted by Disney-Pixar's 'UP' Film Stunt
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2. Film Marketing - Opportunities for disruptive innovation in the film industry to create memorable and interactive experiences for film launches.
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Industry Implications
1. PR - Opportunities in the PR industry to incorporate creative and attention-grabbing methods for brand promotion.
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3. Balloon - Innovative possibilities in the balloon industry to explore new applications and designs for large-scale balloon installations.