Nestlé Toll House went back in time to take inspiration from the 70s for its newest release, Disco Morsels, or semi-sweet chocolate baking chips dusted in edible glitter. Made with 100% real chocolate, the chips are said to taste just like regular chocolate chips but the key difference is that they help to infuse everything from stacks of pancakes to trays of cookies with a little more sparkle.
Baking at home has ramped up during the pandemic and people are looking for fun ways to add a little more joy to their homemade creations. This twist on a pantry staple has the potential to elevate everyday creations just as much as sweet treats created for special celebrations at home.
Glittering Baking Chips
Nestlé Toll House's Disco Morsels are Dusted in Edible Glitter
Trend Themes
1. Glitter Baking Trend - The trend of adding glitter to baking products can disrupt the baking industry with innovative packaging and marketing strategies to promote the product's fun and creative design.
2. Pandemic Induced Home Baking Trend - As home baking has ramped up since the pandemic, there is a great opportunity for disruptive innovation in baking with unique and sustainable ingredients that are easy to use at home.
3. Edible Glitter Trend - The trend of introducing edible glitter in baking products creates an opportunity for further innovation and experimentation with different textures and flavors in a versatile range of food products.
Industry Implications
1. Food Industry - There's a potential opportunity for introducing unique, innovative ingredients in baking and confectionery products that cater to the growing demand for at-home products during the pandemic.
2. Packaging Industry - The introduction of new and innovative packaging designs can help to capture consumer interest for baking and food products that offer a unique and customizable experience.
3. Marketing Industry - There are opportunities for disrupting the baking and food products market by leveraging creative and dynamic marketing strategies that promote unique ingredient and packaging designs, while appealing to consumer preferences and trends.