At the Global Pet Expo 2022, Fromm Family Foods introduced all-new Diner Cans, which feature comforting recipes for pets and packaging inspired by the 1950s diner scene. The nutritionally balanced, savory canned meals for dogs feature a selection of premium meats and veggies and they can be found in the form of strews, gravies and pâtés.
In all, there are six flavors for pet parents to choose from, including Bud's Beef & Broccoli Stew, Milo's Meatloaf Pâtés and the Slow-Cooked Pulled Pork Entree. Like many new product releases for pets, these canned foods for dogs tap into the growing number of humanized options for pets. Meals like Charlie’s Chicken Pot Pie Pâté, for example, are made with simple and recognizable ingredients like chicken, chicken broth, potatoes, barley, carrots, celery and peas.
Diner-Style Dog Meals
Fromm Family Foods' Diner Cans Take Cues from the 1950s
Trend Themes
1. Humanization of Pet Food - Fromm Family Foods' Diner Cans reflect the growing trend of humanized pet food, using simple and recognizable ingredients in nostalgic packaging design.
2. Premiumization of Pet Food - The selection of premium meats and veggies in Fromm Family Foods' Diner Cans highlights the trend of premiumization in the pet food industry.
3. Nostalgia-inspired Packaging Design - Fromm Family Foods' Diner Cans use packaging designs inspired by the 1950s diner scene, tapping into the trend of nostalgia in packaging design.
Industry Implications
1. Pet Food - Fromm Family Foods' Diner Cans showcase disruptive innovation opportunities within the premiumization and humanization of pet food through nostalgic packaging design.
2. Packaging Design - Fromm Family Foods' Diner Cans provide an example of how nostalgia-inspired packaging design can be used to create a unique and memorable product experience in the pet food industry.
3. Marketing and Advertising - Fromm Family Foods' Diner Cans demonstrate how effective marketing and advertising strategies can leverage trends in the pet food industry, such as humanization and premiumization, to increase brand recognition and customer loyalty.