In celebration of Mazda's 50th anniversary, PATTISON Outdoor, its digital and interactive arm Fourthwall and agency J. Walter Thompson teamed up to create an interactive digital storefront.
The large-format screen set up in Toronto was launched just ahead of the Canadian International AutoShow, featuring full-motion video and just beside it, a tap-to-pay terminal. This terminal can be used to secure a limited-edition print from automotive artist Guy Allen.
Rather than picking up their print on the spot and having to worry about transporting the limited-edition piece safely home, the digital storefront gives consumers a receipt with a unique code and URL, where they can plug in their home address to receive their 18" x 24" print.
Artful Digital Storefronts
Mazda and PATTISON Created a Screen That Shares Limited-Edition Prints
Trend Themes
1. Interactive Storefronts - Interactive storefronts provide new ways for customers to engage with brands and purchase products online.
2. Limited-edition Prints - The popularity of limited-edition prints has led to creative sales strategies using digital technology.
3. Art and Automotive Industries - The intersection of art and the automotive industry is creating unique marketing opportunities through digital storefronts.
Industry Implications
1. Automotive Industry - Creating interactive storefronts can be a disruptive innovation opportunity to engage customers beyond the showroom.
2. Digital Advertising Industry - Interactive storefronts provide opportunities for captivating digital ad campaigns and targeted marketing.
3. Fine Art Industry - Emerging technologies like interactive storefronts offer new opportunities for artists, dealers, and collectors to showcase and sell fine art.