McDonald's is fundraising for its in-house charity, Ronald McDonald House Charity, in Sweden through the use of a digital auction. This auction will be held on the 'Auktionsverk' website based out of Stockholm, and the items auctioned will consist of digital video game 'skins' in 'Counter-Strike Global Offensive (CS:GO).'
These skins are virtual items that, when owned, offer the player the ability to change the visual look of certain elements in their game. Two parts that make these skins interesting are that each skin is unique, and that skins can be named by players earning skins a unique reputation. The skins auctioned in this charity fundraiser include iconic skins from eSports professional players such as 'Olofmeister,' 'f0rest,' and 'Nessa.' The iconic skins that these CS:GO professionals are auctioning have thousands of dollars in value to those interested in Counter-Strike or eSports.
This digital auction of CS:GO skins will open on December 11th and the bidding will close on December 16th at 6 PM.
Charitable Digital Auctions
McDonald's is Hosting an Auction of Virtual Collectibles for Charity
Trend Themes
1. Virtual Collectibles Auctions - Opportunity to create online auctions for unique and rare virtual collectibles.
2. Charitable Gaming Events - Opportunity to host gaming events that drive fundraising for various charitable organizations.
3. Digital Item Marketplaces - Opportunity to develop marketplaces for buying and selling digital items such as skins, in-game items, and virtual collectibles.
Industry Implications
1. Gaming - Gaming companies can leverage this trend by hosting virtual charitable events or incorporating fundraising opportunities in their games.
2. Non-profit - Non-profit organizations can partner with gaming companies to tap into the gaming community for charitable fundraising efforts.
3. E-commerce - E-commerce companies can explore the opportunity of creating a digital marketplace for buying and selling virtual collectibles or other rare digital items.