Devil's Peak Beer packaging makes vintage graphics look fresh once more, thanks to the design work of Rudi de Wet. The three bespoke labels were developed for Maven Craft Beer as client gifts at the business's rebranding launch party.
You might notice that the beer bottles themselves are a great deal more bottom-heavy than most modern vessels are, topped by narrow necks with tiny openings. Reminiscent of retro glass ale containers, Devil's Peak Beer packaging has a vibrant vintage appearance, through and through. The stickers reinforce this 70s reference with black backgrounds and bold and colorful illustrations. Loopy letters form psychedelic typefaces to spell out Eye Candy India Pale Ale, Downtime Amber Ale and Dog & Pony Show Golden Ale.
Groovy Booze Branding
Devil's Peak Beer Packaging Channels 70s Spirit and Nostalgia
Trend Themes
1. Retro Branding - Opportunity to incorporate vintage aesthetics into modern branding strategies for a nostalgic appeal.
2. Customized Packaging - Companies can offer bespoke packaging options as unique gifts or limited-edition products to drive customer engagement.
3. Playful Labeling - Experimenting with whimsical fonts and colorful graphics can make products stand out on shelves and appeal to a younger demographic.
Industry Implications
1. Craft Beer - Craft breweries can leverage unique and eye-catching packaging to differentiate themselves in a crowded market.
2. Gift and Promotional Items - Customized packaging can be utilized in gift and promotional items to create a memorable experience for users.
3. Consumer Goods - Playful labeling and retro branding can be applied to various consumer goods, such as snack foods or personal care products, for increased brand loyalty.