Through convenience stores in Japan, consumers are now able to enjoy a popular indulgence from Cold Stone Creamery in the form of a dessert beverage.
Cold Stone Creamery's Strawberry Shortcake Serenade boasts a base of strawberry ice cream that is enhanced with texture-rich additions like yellow sponge cake, graham cracker pie crust, strawberries and a whipped topping. The reimagined beverage version of this product emulates the rich, creamy consistency of the dessert with strawberries, sponge cake and whipped cream—and when the product is shaken, the drinkable dessert becomes lighter and fluffier.
This new treat, branded as a "drinkable sweet," offers a convenient and portable alternative to consuming a chilled dessert from a cone or even a cup with a spoon.
Drinkable Dessert Beverages
A Cold Stone Creamery Treat is Now Available as a "Drinkable Sweet"
Trend Themes
1. Drinkable Dessert Beverages - The trend of creating dessert beverages allows for innovative and portable alternatives to traditional desserts.
2. Texture-rich Additions - Including texture-rich additions like cake and crust in beverages creates a unique and indulgent experience for consumers.
3. Convenient and Portable Alternatives - Creating drinkable versions of popular desserts provides consumers with convenient and portable options for enjoying their favorite treats.
Industry Implications
1. Convenience Stores - Convenience stores have an opportunity to expand their beverage offerings by incorporating drinkable dessert beverages into their product lineup.
2. Dessert Industry - The dessert industry can explore the creation of innovative drinkable versions of their popular desserts to appeal to a wider range of consumers.
3. Food and Beverage Packaging - The food and beverage packaging industry can develop new packaging solutions that maintain the texture and quality of drinkable dessert beverages while ensuring convenience and portability.