Pop Works is a sweets-inspired popcorn brand that offers a slew of lighter dessert alternative treats that combine sugary and salty flavors from popular treats. The popcorn is glazed in a series of toppings inspired by such desserts as birthday cake, fudge and cookies and cream.
The Cookies & Cream Pop Works popcorn is a thickly coated popcorn treat topped with white chocolate and bits of chocolate cookie crumbs. The toppings coat the freshly popped popcorn and add a sweetness to the light snack. The Cookies & Cream flavor along with the Birthday Cake and Salted Caramel & Fudge can be purchased online and shipped directly to the consumer's address letting foodies sample all three flavors or a mix of each. This is ideal for consumers looking to try lighter dessert options.
Candied Cookie Popcorn
The Pop Works Cookies & Cream Flavor Offers a Lighter Dessert Alternative
Trend Themes
1. Sweets-inspired Popcorn - Opportunity to create variations of popcorn flavors incorporated with the sweetness of desserts.
2. Lighter Dessert Alternatives - Opportunity to innovate to create healthier alternatives of sweet but light desserts for health-conscious consumers.
3. Direct-to-consumer Snacks - Opportunity for online retailers to offer unique snack options with aesthetic designs that can be conveniently shipped directly to consumers.
Industry Implications
1. Snack Food Manufacturing - Potential for companies to develop and market healthy snacks that incorporate the sweetness of desserts, expanding offerings for consumers.
2. E-commerce - Opportunity for e-commerce companies to create niche food categories with unique products targeting a specific consumer market.
3. Health Food Stores - Opportunity for health food stores to expand their snack food offerings with healthy snacks that incorporate the sweetness of desserts.