Desert Essence for Kids has been announced by the brand as a new range of products perfect for parents to provide to their kids as a way to extend their own preferences for free-from solutions to their little ones. The product range consists of products specifically formulated with kids in mind including the 2-in-1 Shampoo & Body Wash and the Leave-In Conditioning Detangler Spray. The products come in two scent options including Fragrance Free and Green Apple Watermelon to work well for a wide range of consumer needs.
Vice President of Marketing Sharon Paguio spoke on the new Desert Essence for Kids range saying, "We are excited to offer parents natural alternatives to kids’ shampoos, body washes and conditioners because we know that protecting sensitive skin from harsh chemicals, artificial dyes and fragrances is of paramount importance. It continues to be our goal to use sustainably sourced ingredients to create gentle formulas inspired by Nature."
Free-From Kids Haircare Ranges
Desert Essence for Kids includes a Variety of Natural Options
Trend Themes
1. Natural Kid-friendly Products - The introduction of natural, chemical-free haircare products tailored for children may drive innovation in safer personal care categories.
2. Fragrance-free Consumer Preferences - Increasing consumer demand for fragrance-free options reflects a broader shift towards personalized and sensitive skin products.
3. Sustainable Ingredient Sourcing - Using sustainably sourced ingredients highlights a growing focus on environmentally responsible product development.
Industry Implications
1. Personal Care - The personal care industry is witnessing a rise in demand for natural, gentle formulas specifically designed for children’s sensitive skin.
2. Sustainable Products - The sustainable products industry benefits from a surge in consumer interest in environmentally conscious and cruelty-free ingredients.
3. Fragrance-free Products - The fragrance-free products sector is expanding as more brands cater to consumers seeking hypoallergenic and irritation-free options.