The Virtual Lancer Dermatology Shop is the first of its kind from a prestige skincare brand in the United States and it meets consumers in the Metaverse with curated digital experiences. Created by virtual tech start-up ByondXR and international brand Lancer Skincare, the virtual shop invites customers into an engaging and educational setting, complete with an avatar of Dr. Lancer.
The digital destination welcomes virtual visitors with a skin quiz, product recommendations and a shippable product wall. The virtual space also provides a media section with videos and tips from Dr. Lancer and Lancer Skincare brand ambassador Candace Cameron Bure. In 2022, the Virtual Lancer Dermatology Shop is set to be expanded with dedicated rooms for specific skincare concerns, special events and even more immersive experiences.
Virtual Dermatology Shops
The Virtual Lancer Dermatology Shop is a Unique Digital Destination
Trend Themes
1. Virtual Dermatology Shops - The rise of virtual dermatology shops offer opportunities for prestige skincare brands to engage with consumers in a unique and immersive way.
2. Metaverse Experiences - More brands may expand into the metaverse to provide interactive and engaging experiences for consumers, similar to the Virtual Lancer Dermatology Shop.
3. Personalized Skincare - Virtual skincare quizzes and product recommendations offer opportunities for personalized skincare regimens, which can be tailored to each individual consumer's needs.
Industry Implications
1. Prestige Skincare - Prestige skincare brands have the opportunity to leverage virtual technology to connect with consumers in new and innovative ways.
2. Virtual Technology - Companies in the virtual technology industry can expand their services to offer unique and engaging experiences for brands looking to enter the metaverse.
3. Telemedicine - Telemedicine companies may consider offering virtual dermatology services to meet the growing demand for remote healthcare solutions.