The Greeench is a deodorant powder, offered by beloved skincare brand Lush. The product features a powerful blend of various natural herbs and powders that are geared toward fighting odor and leaving you with a refreshing feeling. Lush has included thyme, rosemary, and tea tree for their cleansing and deodorizing properties. Sage powder, on the other hand, features in The Greeench to absorb moisture, while a combination of micro-fine magnesium trisilicate and sodium bicarbonate "keep underarms free from discomfort and moisture."
The deodorant powder features a vegan recipe and a self-preserving formula. The brand has intentionally made its recyclable bottles thinner in order to reduce its use of plastic. In addition to the armpits, The Greeench can be applied elsewhere—like the feet, for example—to fight odors, making for a truly versatile product.
Refreshing Deodorant Powders
The Greeench by Lush is an Effective Deodorant Alternative
Trend Themes
1. Natural Deodorants - Opportunity for companies to innovate and create more effective natural deodorant powders like The Greeench by Lush.
2. Eco-friendly Packaging - Companies can explore ways to reduce plastic usage and promote sustainability using thinner, recyclable packaging like Lush’s bottles.
3. Multi-purpose Products - There is an opportunity for businesses to innovate in the multi-purpose product space by creating versatile options like The Greeench that can be used in multiple areas of the body.
Industry Implications
1. Skincare - The Greeench highlights the potential to create more effective and natural ingredients deodorants in the skincare industry.
2. Sustainability - Businesses can explore eco-friendly and sustainable packaging options in the sustainability industry like Lush.
3. Personal Care - There is an opportunity for personal care companies to create versatile, multi-purpose products like The Greeench for various body areas to appeal to a wider consumer base.