THE DEMATERIALISED is creating a future where digital garments have the potential to replace fast fashion, as it produces virtual items that are released as NFTs, which are generated and authenticated in the LUKSO blockchain.
Karinna Nobbs, co-founder of THE DEMATERIALISED, says that "There is a first-mover advantage right now as there are so few fashion brand NFTs in the marketplace." As NFTs are new to many fashion fans, the company accepts both fiat and crypto payments to make NFTs more accessible to a wider audience range.
Cryptographic tokens called non-fungible tokens (NFTs) are slowly becoming mainstream and they're changing the way artists, musicians, creators and brands sell their work. The blockchain assets provide security and convenience, and set themselves apart by generating value thanks to their uniqueness.
Collectible Cryptocurrency Sweaters
THE DEMATERIALISED's Virtual Garments are Released as NFTs
Trend Themes
1. Virtual Fashion Nfts - The creation and sale of digital garments through NFTs is a new trend in the fashion industry with immense potential for disruption.
2. NFT Payment Accessibility - Offering NFT payment options in both fiat and crypto can potentially disrupt traditional payment systems in the fashion industry.
3. Blockchain-backed Fashion - As more fashion brands utilize blockchain technology to authenticate and validate their products, there is potential for disrupting the current fashion supply chain and authentication methods.
Industry Implications
1. Fashion - Digital fashion NFTs can disrupt traditional fashion production and supply chains, enabling brands to create new revenue streams and sales channels.
2. Blockchain and Cryptocurrency - The use of blockchain and cryptocurrency in the fashion industry can disrupt traditional payment and authentication methods, while enabling brands to create unique and valuable product offerings.
3. Art and Collectibles - NFTs can disrupt the traditional art and collectibles market, enabling artists and creators to sell their work directly to consumers with added security and value thanks to blockchain authentication.