In an ode to Charlie and the Chocolate Factory, the latest Dell commercials show a jolly singing group of men watching new laptops get made.
The commercials for Dell show color dropping down to a conveyor belt, then being formed into squares, then being painted with a Dell logo. It ends with the computers getting wrapped up in a candy wrapper. A great way to show off the cute candy colored line of Dell computers, and a great way to get that ‘Lollipop’ song in your head.
Candied Computer Commercials
Dell Ads Shows Delightful Musical Production Lines
Trend Themes
1. Musical Production Advertisements - Companies can explore musical production advertisements to promote products and showcase their innovative production processes and their unique company culture.
2. Color-themed Product Line - Color-themed product lines can differentiate products from competitors and create a sense of happiness and fun among customers.
3. Nostalgic Branding - Nostalgic branding can elicit positive emotions from customers and create a deeper connection between them and the brand.
Industry Implications
1. Computer Manufacturing - Computer manufacturing companies can showcase their innovative production processes through musical production advertisements.
2. Consumer Electronics - Consumer electronics companies can differentiate products and create a sense of fun among customers with color-themed product lines.
3. Marketing and Advertising - Marketing and advertising agencies can utilize nostalgic branding to evoke positive emotions in customers and create a lasting connection between them and the brand.