Bon Appétit opened the doors to a delivery-only restaurant concept in Chicago called Bon Appétit, Delivered. The virtual restaurant shares dishes curated by the Bon Appétit Test Kitchen via Grubhub, including everything from Rigatoni with Cauliflower Bolognese to Grilled Chicken Caesar Sandwiches, plus side dishes and beverages to complete a meal. All of the recipes are developed by the brand's Test Kitchen editors and are produced in collaboration with Lettuce Entertain You Enterprises, the restaurant group that operates the virtual storefront.
The lunch and dinner menu is based on seasonal ingredients and rotates regularly to share fresh new options. The delivery-only concept is especially appealing to those who want to consume content the famed food magazine shares beyond the pages of its magazine and its social media posts.
Delivery-Only Restaurant Concepts
'Bon Appétit, Delivered' Shares Dishes from the Food Magazine
Trend Themes
1. Delivery-only Restaurant Concepts - Opportunity to create virtual restaurants that offer curated dishes from established brands or publications, expanding their reach beyond traditional channels.
Industry Implications
1. Food Delivery Services - Utilize the delivery-only model to partner with established brands or publications and offer their curated dishes to a wider range of customers.
2. Food Media - Collaborate with virtual restaurants to share their curated recipes and dishes, providing an additional revenue stream while expanding their brand presence.
3. Restaurant Groups - Explore the potential of operating virtual storefronts to create new concepts and expand their reach in the delivery market.