As an alternative to packaging its Deli-Style Mustard by the bottle, Silver Spring decided to release its condiment in an easy-to-use, squeezable pouch instead.
The mustard itself is said to boast a "moderately coarse texture" and a slight heat, which is perfect for adding variety to everything from sausages and sandwiches to pretzels.
Because Silver Spring is introducing what it calls the "first ever Deli-Style Mustard in a gusseted pouch," there is a specific focus being put on on-the-go use. On top of this, the brand is also touting the package's ability to cut down on waste, as much more of the product can be squeezed out versus what gets stuck in a traditional bottle.
Squeezable Mustard Pouches
Silver Spring's Deli-Style Mustard is Packed into a Gusseted Pouch
Trend Themes
1. Squeezable Condiment Pouches - Opportunity to disrupt traditional condiment packaging by introducing more portable and waste-reducing options.
2. Texture-focused Condiments - Opportunity to appeal to consumers who are looking for unique food texture experiences.
3. On-the-go Food Packaging - Opportunity to create more convenient packaging for consumers with busy lifestyles.
Industry Implications
1. Packaging - Opportunity to create more innovative and sustainable packaging solutions for food products.
2. Food - Opportunity to create new types of condiments and expand product offerings to include unique texture-focused options.
3. Retail - Opportunity to introduce new packaging formats that appeal to consumers and differentiate products from competitors on shelves.