The beer brand DEEP LOVE was in need of a design for its IPA, so Ostecx Creative went with a slightly different approach than usual. Instead of putting a label around the bottle, instead they printed the branding directly on the glass.
Even though this is a subtle difference, it still stands out as distinct. Ostecx used one color for the branding, which was white against the brown glass. This contrast makes the graphics pop out, and become noticeable. The graphics also feature a happy-looking octopus, which also aids in grabbing consumer's attention.
Using a single color printing technique is not standard for beer branding, but perhaps this will take off in the future considering it is also helpful for the environment.
Label-Free Beer Branding
The DEEP LOVE Design Prints Straight on the Bottle
Trend Themes
1. Direct-printing Branding - Disruptive innovation opportunity for printing companies to offer direct-printing on packaging and products.
2. Single-color Graphics - Disruptive innovation opportunity for designers to explore the use of single-color graphics in branding and packaging design.
3. Eco-friendly Packaging - Disruptive innovation opportunity for packaging companies to develop sustainable and eco-friendly solutions for packaging products.
Industry Implications
1. Printing - Printing companies can explore and offer direct-printing on packaging and products as a unique selling proposition.
2. Design - Designers can experiment with the use of single-color graphics in branding and packaging design for a sleek and modern look.
3. Packaging - Packaging companies can develop eco-friendlier packaging solutions as an alternative to traditional labels for a more sustainable future.