In an effort to help consumers care for their skin while sheltering in place, DECIEM has launched a virtual service called 'DECIEM AT HOME.'
DECIEM is the parent company of popular skincare brands such as The Ordinary and NIOD. DECIEM AT HOME is a new, virtual arm of the company that will provide consumers with live virtual consultations. Through an innovative engagement technology called HERO, DECIEM ambassadors will be able to advise consumers via instant messages, video chat, photos, and video calls. Users can then send photos or videos of their skin concerns and ambassadors will provide product and skincare recommendations. Ambassadors will even follow up with customers after a few weeks to see if the products are working for them.
DECIEM AT HOME officially launches on April 27, 2020.
Virtual Skincare Consultation Software
'DECIEM AT HOME' Will Provide Professional Skincare Advice
Trend Themes
1. Live Virtual Consultations - The trend of live virtual consultations allows for personalized skincare advice and recommendations from skincare professionals.
2. Engagement Technology - The use of innovative engagement technology like HERO enables instant messaging, video chat, and photo/video sharing for interactive consultations.
3. Follow-up Services - Follow-up services after product recommendations offer valuable feedback and improve customer satisfaction.
Industry Implications
1. Skincare - The skincare industry can leverage virtual consultation services to enhance customer experience and increase product sales.
2. Beauty - The beauty industry can adopt virtual skincare consultation software to offer personalized recommendations and promote customer loyalty.
3. Technology - The technology industry can develop and enhance engagement technology platforms for virtual consultations to meet the growing demand.