The Cesario Migliozzi ad agency from Los Angeles, CA, created a deceptive campaign for the newly launched Christian cable television network, NET NY. The anti-campaign, ‘StopGoodTV’, uses the devil for their spokesperson to get viewers to petition against ‘good’ television with the outcome being that the public heads over to a Holy website which lists its Christian programming.
The following greeting appears at StopGoodTV.com: "Join me, my minions, to maintain all that is bad. Keep television mindless. Plots dull and recycled. Music videos offensive. Together we can save our filthy tv." A message encouraging readers not to tune into NET NY ensues.
At the StopGoodTV.com website, you can interact with the devil and shop for devilish ‘StopGoodTV’ laden merchandise.
In my opinion, the ‘StopGoodTV’ campaign, though sinfully deceptive, is brilliant; lure people into going to the website with a fun devilish character and sinful message which then takes them to a site filled with godly goodness. The ad worked to get my clueless rear-end to NET NY website, though I left immediately upon arrival.
Deceptive Christian Campaigns
StopGoodTV.com Uses the Devil to Sell
Trend Themes
1. Satanic Advertising - There is an opportunity for advertising agencies to create ad campaigns that use satanic themes to promote positive advertising content.
2. Deceptive Marketing - Brands can use deceptive marketing to attract and retain customers by generating interest and curiosity around their campaigns.
3. Shock Advertising - Brands have an opportunity to create edgy and controversial content to stand out from their competitors.
Industry Implications
1. Christian Broadcasting - Christian broadcasters can take advantage of using controversial or satanic marketing themes to attract viewers to their wholesome programming.
2. Advertising - Marketing agencies have an opportunity to experiment with provocative and unconventional campaigns that can create buzz and attract consumers.
3. Merchandising - Retailers have an opportunity to sell merchandise that has satanic or provocative themes to a niche market.