Vocation Death by Amaretto Sour has been announced by the UK-based brewery as a new libation that plays on the popularity of sour beers and provides an unexpected option to try out this spring. The beer is available exclusively at Sainsbury's locations and features a 4.5% ABV that's suited towards consumers with a penchant for more adventurous flavor experiences. The beer is reported to be an ode to the classic namesake cocktail and features tart morello cherry with marzipan notes before evolving into strong citrus notes.
Head of Marketing at Vocation Brewery Tom Holmes spoke on the Vocation Death by Amaretto Sour saying, "Our decision to launch the Amaretto flavour was driven by insights from past successes and aligning with wider industry cocktail trends, driven by the continued demand for short, classic cocktails. Also, with a 5% increase in Google searches for ‘Amaretto Sour’ over the past year, we’re expecting this to continue growing."