The DDB Boggle campaign is a word-lovers ultimate dream. These seemly simplistic words have been rearranged to form another word that sheds new light on the previously spelled out term.
The English language is very complex, which leads to complex wordplay that is often hilarious. If the word "Elvis" is switched around it can spell "lives" (so the king may not be dead after all). The word "funeral" is spun on its head when it changes into "real fun," the complete opposite of the first word. The best of the jumbles by far is the word "laxative" being shifted into "exitlava," which shifts the meaning of the word in a much more direct direction.
Scrabble and Boggle fans everywhere will get a chuckle from the DDB Boggle posters.
Word Jumble Promotions
The DDB Boggle Words are Mixed
Trend Themes
1. Wordplay Marketing - Disruptive innovation opportunity: Develop wordplay-based advertising campaigns to engage and entertain consumers.
2. Language-based Branding - Disruptive innovation opportunity: Create brand names or slogans that utilize word jumbles to catch attention and spark curiosity.
3. Interactive Word Games - Disruptive innovation opportunity: Design interactive word games that challenge players to rearrange letters and discover hidden words or meanings.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Incorporate word jumble promotions into advertising campaigns to captivate target audiences and increase brand awareness.
2. Branding and Creative Agencies - Disruptive innovation opportunity: Offer services to clients that involve leveraging wordplay and clever language-based strategies for unique brand positioning.
3. Gaming and Entertainment - Disruptive innovation opportunity: Develop interactive word games that combine puzzle-solving with creative word formations to engage and entertain players.