Wonky fruit-infused refreshment brand DASH Water is looking to make waves this summer with its new DASH Orange sparkling water that's positioned perfectly for enjoyment on its own or even as a cocktail mixer.
The drink features natural spring water, effervescence and wonky Spanish oranges, which combine to create a crisp, light flavor profile. The drink has no sugar, sweeteners or calories in the recipe, which makes it a great alternative to conventional sodas. The drink is expected to be a hit as we head into the warm weather months and consumers crave a versatile refreshment to keep on hand.
Co-Founder Jack Scott spoke on the DASH Orange sparkling water saying, "We are so excited to announce the launch of our new orange flavour in time for sunnier days. Orange is the true taste of summer, so whether you serve it chilled, over ice or as a 0-calorie mixer, it’s sure to add even more brightness to the longer days."
Mixing-Ready Citrus Sodas
DASH Orange Sparkling Water Has Zero Calories and a Versatile Flavor
Trend Themes
1. Zero-calorie Sparkling Beverages - Disruptive Innovation Opportunity: Expanding the market for guilt-free and versatile refreshment options beyond traditional sodas.
2. Wonky Fruit Infusions - Disruptive Innovation Opportunity: Leveraging imperfect produce to create unique flavor profiles in the beverage industry.
3. Spring Water Alternatives - Disruptive Innovation Opportunity: Tapping into the demand for natural and light hydration options with zero additives.
Industry Implications
1. Beverage Manufacturing - Disruptive Innovation Opportunity: Reimagining beverage formulations to cater to health-conscious consumers seeking flavorful yet clean drink options.
2. Hospitality & Mixology - Disruptive Innovation Opportunity: Redefining cocktail creation by incorporating innovative and calorie-conscious mixer choices.
3. Sustainable Agriculture - Disruptive Innovation Opportunity: Reducing food waste by utilizing misshapen or surplus fruits for value-added products in the food and beverage sector.