Zella Chocolate is a brand founded by a group of students who are enthusiastic about sharing their luxurious dark chocolate bars with the world.
The majority of chocolate products that many consumers are familiar with are highly processed and diluted with add-ins like milk and sugar—but cacao is the purest form of chocolate that can be consumed. Zella Chocolate is made with all-natural ingredients and supports the Best Buddies International organization.
Zella Chocolate recently launched its second line of dark chocolate bars, which includes varieties like the 'El Fenix,' which is simply made of cocoa beans, cocoa butter, cane sugar, toffee, cayenne pepper and pink Himalayan sea salt. The brand's newest range also introduces the 'El Tigre,' a 95% cacao dark chocolate bar with bourbon-smoked cacao nibs.
High-Cacao Chocolate Bars
Zella Specializes in Luxurious Dark Chocolate Bars with Exotic Add-Ins
Trend Themes
1. Natural Ingredients - The trend of using all-natural ingredients in chocolate bars presents an opportunity for disruptive innovations in the chocolate industry by appealing to health-conscious consumers.
2. Exotic Add-ins - The trend of incorporating unique and exotic add-ins, such as toffee, cayenne pepper, and bourbon-smoked cacao nibs, in chocolate bars opens up opportunities for innovative flavor combinations.
3. Socially Responsible Brands - The trend of supporting social causes, as exhibited by Zella Chocolate with their support for Best Buddies International, creates opportunities for disruptive innovation by connecting with consumers who value socially conscious brands.
Industry Implications
1. Chocolate - The chocolate industry can explore disruptive innovation by focusing on using natural ingredients and offering unique add-ins to cater to changing consumer preferences.
2. Health Food - The health food industry can benefit from disruptive innovation by incorporating dark chocolate bars made with natural ingredients and exotic add-ins as a healthier indulgence option for health-conscious consumers.
3. Social Impact - The social impact industry can explore disruptive innovation by partnering with brands like Zella Chocolate to create mutually beneficial initiatives that support social causes.