If you ever travel to Scandinavia in the holiday period, you will soon discover the Danes’ love for strong spirits. The preferred label is Brøndum’s ‘Rød Aalborg’ also known as ‘snaps’ or ‘akvavit’. The alcohol percentage is about 45% so needless to say, you have a rather jolly evening (that is if you don’t pass out after the first two shots--trust me, I speak from experience).
You have to drink this clear spirit as cool as possible, which is why we store it in the freezer for a smoother throat run.
I love this really 80’s glam film commercial above. It is the perfect Scandinavian picnic with all its free-living hippie vibes. Please ask for the red label and drink with care.
Regional Holiday Liqueurs
Tis the Season to Drink Strong Spirits, Like Danish Snaps
Trend Themes
1. Regional Liqueur Tourism - With increased travel interest in regional spirits, there could be a growing trend towards tourism and experience-based ventures centered on regional liqueurs.
2. Innovative Liqueur Packaging - With the rise in popularity of holiday liqueurs, there could be a disruptive opportunity for innovative and enticing packaging designs that attract new and returning customers.
3. Liqueur Mixology - As the popularity of regional liqueurs increases, there may be more of a demand for innovative cocktail recipes featuring these specific drink types.
Industry Implications
1. Alcohol Industry - With the popularity rise of regional holiday liqueurs, the alcohol industry may need to shift their production to accommodate newly popular products.
2. Travel and Tourism Industry - With the trend of regional liqueur tourism on the rise, the travel and tourism industry may need to adapt by creating unique, immersive experiences for their customers.
3. Packaging Industry - With the opportunity for innovative liqueur packaging designs on the horizon, the packaging industry may need to focus on creating eco-friendly, unique, and eye-catching designs for potential new customers.