It's now become fairly common to see pre-packaged and frozen smoothie mixes sold in grocery stores, but Daily Harvest takes this concept one step further in order to offer complete customization. The service specializes in delivering healthy ready-to-blend smoothies, based on a simple online ordering tool.
In the ordering panel, consumers begin by selecting the number of smoothies they would like to receive based on weekly and monthly programs. From there, they are able to pick out specific superfood smoothies that they might like to try. While there is plenty of variety between smoothie types like 'Mango + Papaya' and 'Banana + Greens,' Daily Harvest's superfood smoothie blends are always vegan, unrefined, Paleo and use mostly organic ingredients.
Consumers who need help choosing from Daily Harvest's options can opt to order the Bestseller box or take a flavor quiz.
Smoothie Delivery Services
'Daily Harvest' Delivers Customized Ready-to-Blend Smoothies
Trend Themes
1. Customized Meal Delivery - Opportunity for companies to offer customized ready-to-blend smoothies and other meal options with online ordering tools.
2. Superfood Trend - Opportunity for food and beverage companies to incorporate superfoods into their products to cater to health-conscious consumer preferences.
3. Online Ordering Tools - Opportunity for businesses to develop effective and user-friendly online ordering platforms to facilitate the ordering process for consumers.
Industry Implications
1. Meal Delivery Services - Companies can disrupt the meal delivery industry by offering high-quality, healthy, and customizable meals with the convenience of online ordering and delivery.
2. Health Food Industry - Businesses can disrupt the health food industry by incorporating more superfoods into their products to meet consumer demand for healthy and nutritious options.
3. E-commerce Industry - Companies can disrupt the e-commerce industry by developing innovative and efficient online ordering platforms that provide a seamless user experience for consumers.