Electronic music group Daft Punk has provided the thumping beats behind some of the best parties worldwide since the 1990s, but their latest vinyl iteration has nothing to do with music. These 400% Be@rbrick 12" toys depict the duo in bear form, complete with Daft Punk logo tracksuits.
This is the first time Daft Punk has been honored with a toy modeled after them. Be@rbricks have covered hundreds of pop culture icons, however, from Sweeney Todd to the ‘Yellow Submarine’-era Beatles, Star Wars and DMC. The Daft Punk Be@rbrick toys will be available in early 2009.
Most recently, Kanye West used a Daft Punk sample for his single "Stronger," the video for which appears above.
From DJs to Designer Toys
Daft Punk's Newest Vinyl
Trend Themes
1. Designer Toys - The popularity of designer toys and vinyl figures has increased in recent years, providing opportunities for artists and brands to collaborate on unique merchandise.
2. Pop Culture Collectibles - The demand for pop culture collectibles, such as Be@rbricks, continues to grow as fans look for unique and meaningful ways to connect with their favorite artists and brands.
3. Music Merchandise - Musicians and bands have a growing opportunity to expand their brand beyond music through unique merchandise collaborations and partnerships.
Industry Implications
1. Toy Industry - The toy industry has an opportunity to capitalize on the growing demand for designer toys and vinyl figures by partnering with artists and brands to create unique collectibles.
2. Pop Culture Industry - The pop culture industry can take advantage of the trend towards collectible merchandise by partnering with artists and brands to create unique and meaningful products that resonate with fans.
3. Music Industry - The music industry can expand their brand and revenue streams beyond music by collaborating with designers and manufacturers to create unique and sought-after merchandise like vinyl figures and designer toys.