These new curry kits from Sharwood's are crafted with taste, convenience and authenticity in mind to work well for time-poor consumers looking to create a high-quality Indian meal from the comfort of home.
The meal kits are inspired by ingredients from India and are prepared in stages inspired by the traditional methods to ensure an authentic taste and texture. The meal kits are all made in India and only require the consumers choice of protein to be cooked before adding the curry paste then sauce. The kits come in Butter Chicken, Tikka Masala, Korma and Balti options that are all available to shop at Sainsbury's.
Global Marketing Director of Cooking Sauces Andrey Sokirkin commented on the new curry kits from Sharwood's saying, "We know that many consumers want to enjoy delicious curries at home, without the expense or hassle, so they are looking for an accessible way to trade up for an even tastier experience. The new two-step curry kits, designed by our Sharwood’s chefs with quality Indian ingredients, will drive incremental value for retailers, appealing to home cooks who are eager to explore their culinary creativity in the kitchen."
Two-Step Curry Meal Kits
These New Sharwood's Curry Kits Come in Four Authentic Flavors
Trend Themes
1. Home-cooked Convenience - Offering pre-packaged meals designed for quick preparation, these kits cater to busy individuals craving authentic home-cooked flavors without the traditional effort.
2. Culturally Authentic Meals - These meal kits emphasize genuine ingredients and preparation methods, appealing to consumers seeking a true representation of international cuisine in their homes.
3. Incremental Value Products - Focused on delivering enhanced culinary experiences, these premium meal kits provide an affordable luxury alternative to dining out, driving incremental sales for retailers.
Industry Implications
1. Pre-packaged Foods - The growing demand for convenient, high-quality meal kits is pushing innovation within the pre-packaged food sector, merging convenience with gourmet experiences.
2. Ethnic Foods - The incorporation of authentic cultural recipes and ingredients in meal kits signals a rise in appreciation and demand for ethnic foods that offer genuine cooking experiences.
3. Retail Food Products - Retailers are capitalizing on the trend toward premium, home-cooked meals with the introduction of value-enhancing product lines that target consumers looking to elevate their dining at home.