Peatos is on a misson to disrupt the "junk snack" market and it started off with a pulse-based take on Cheetos—and with its newest product, Peatos Crunchy Rings, the snack food brand is poised to take on Funyuns. Rather than making its products with a base of corn, Peatos uses peas and pulses, which are not only crunchier but packed with nutritionally dense profiles.
The Peatos Crunchy Rings are set to be launched in classic and fiery onion flavors, each of which are packed with four grams of protein and three grams of fiber per serving. The products are free from artificial flavors and synthetic colors, appealing to Millennials who are consciously avoiding certain parts of the supermarket and seeking out better-for-you snack choices.
Onion-Flavored Pea Rings
Peatos Crunchy Rings Reinvent a Popular Junk Food Snack with Peas
Trend Themes
1. Pulse-based Snacks - Creating junk food snacks with a base of peas and pulses instead of corn or other traditional ingredients.
2. Nutritionally-dense Snacks - Developing snack foods that are both tasty and packed with healthy ingredients and nutrients.
3. Clean Label Snacks - Removing artificial flavors and synthetic colors from snack food products to appeal to health-conscious consumers.
Industry Implications
1. Snack Food - Developing and marketing healthier snack food options that compete with traditional junk food brands.
2. Food Manufacturing - Exploring the use of pulse-based ingredients in snack food manufacturing to create more nutritionally-dense options.
3. Grocery Retail - Expanding the selection of clean label snack products to appeal to health-conscious consumer demographics.