&pizza collaborated with BLK, a dating app made for Black singles, to create a crowdsourced pizza with the aid of the app's community of Millennial and Gen Z users. The BLK Pizza Pie can now be found on the Heavy Hitter section of the regional pizza chain's site for the duration of Black History Month.
The signature pie was created as a result of compiling data on BLK app users' favorite toppings, dough and sauces. The finished product is a crowd-pleasing combination of crust and toppings: &pizza dough, classic tomato sauce, basil, fresh mozzarella, grilled onion, chicken, crushed red and black pepper and garlic puree.
This collaboration represents the first pizzaworld initiative from &pizza, which will include more collaborations, more new flavors, incentives, and experiences for pizza lovers to experience.
Elongated Crowdsourced Pizzas
The BLK Pizza Pie Was Created by &pizza and Dating App BLK Users
Trend Themes
1. Crowdsourced Dining - Opportunity for restaurants and food companies to engage with their communities and create custom food products with crowdsourcing.
2. Collaborative Marketing - Opportunity for brands to partner with popular dating apps to reach target audiences and co-create unique products.
3. Data-driven Food Products - Opportunity for food companies to leverage data from user preferences to create personalized and crowd-pleasing food products.
Industry Implications
1. Food and Restaurant Industry - Restaurants can use crowdsourcing and collaborative marketing to create personalized food products that resonate with their customers.
2. Mobile App Industry - Dating apps and other mobile apps can partner with brands to offer unique and personalized products to their users.
3. Data Analytics Industry - Companies with data analytics capabilities can leverage user data to help food companies create personalized and crowd-pleasing food products.