As well as being filled with delicious, nutritious ingredients, the Peanut Butter and Dark Chocolate Raisin snack bars from Coast Protein are powered by cricket protein.
These edible insect snack bars use crickets in powdered form, alongside dried fruits and natural sweeteners to make satisfying meal replacements and post-workout treats. When it introduced the launch of its products on Kickstarter, the Canadian start-up hit its $20,000 crowdfunding goal in less than 72 hours.
Many new food and beverage brands are emerging with a focus on rebranding edible insects as rich sources of protein. While eating insects is widely accepted in many parts of the world, consumers in North America seem to remain skeptical to this practice. However, many conscious consumers are coming to realize that insect protein is a far more sustainable source of protein than meat.
Cricket Snack Bars
Coast Protein is Introducing Bars and Beverage Powders with Cricket Protein
Trend Themes
1. Edible Insect Protein - The emergence of new food and beverage brands rebranding edible insects as rich sources of protein presents a disruptive innovation opportunity for the food industry.
2. Alternative Protein Sources - The growing interest in alternative protein sources, such as cricket protein, opens up disruptive innovation opportunities for the food industry to create sustainable and nutritious products.
3. Crowdfunding for Food Start-ups - The success of Coast Protein in reaching its crowdfunding goal in less than 72 hours highlights the disruptive innovation potential of using crowdfunding platforms for launching new food and beverage products.
Industry Implications
1. Food - The rise of edible insect protein and alternative protein sources like cricket protein presents disruptive innovation opportunities for the food industry to cater to conscious consumers seeking sustainable and nutritious options.
2. Beverage - The introduction of beverage powders with cricket protein by Coast Protein showcases a disruptive innovation opportunity for the beverage industry to offer protein-enriched alternatives to traditional drink options.
3. Health & Wellness - The use of cricket protein in snack bars as a nutritious and sustainable protein source creates disruptive innovation opportunities for the health and wellness industry to develop functional food products.