In order to honor moms across the world on Mother's Day this year, Nissan created a creative car print ad for the newspaper. The full-page ad is styled like a page from a coloring book and promises to entertain kids for a few moments in order to give "five minutes of peace on Mother's Day."
While featuring the auto manufacturer's 7-seater Nissan X-Trail, which is a roomy vehicle for adventurous families, the print ad is in essence like a gift for both parents and their children.
In the process of promoting a particular product or service, many brands are now taking care to create advertisements or packaging designs that are useful in every day life for more than just marketing.
Car-Coloring Advertisements
This Creative Car Print Ad from Nissan Pays Tribute to Mother's Day
Trend Themes
1. Branded Utilitarian Advertising - Creating advertisements or packaging designs that serve a practical purpose beyond marketing, providing value to consumers.
2. Interactive Print Ads - Engaging consumers through interactive print ads that encourage their participation and provide entertainment.
3. Nostalgic Marketing - Using retro or nostalgic elements in advertising to evoke positive emotions and create a connection with consumers.
Industry Implications
1. Automotive - The automotive industry can adopt branded utilitarian advertising by incorporating useful features into their products and promoting them in their advertisements.
2. Advertising and Marketing - The advertising and marketing industry can capitalize on the trend of interactive print ads by developing innovative ways for brands to engage with consumers through print media.
3. Packaging Design - The packaging design industry can explore the trend of creating designs that serve a practical purpose beyond marketing, such as providing additional functionality or convenience to consumers.