Utilizing ombre rainbow motifs, Couleurs de L’ombre by Hiroshi Sugimoto inspired a scarf collection for Hermes.
The iconic french pashmina by Hermes gets a contemporary ombre update with the work of Japanese photographer Hiroshi Sugimoto. With its iconic branding, the luxury good is reinvented with these 140 limited edition creations. Suspended from the ceiling, the scarves double as art installations as their silk is printed with color rainbows.
The gradient characteristics of these designs were inspired by the 'Colours of Shadow' exhibition. Sigimoto's installations then consisted of Polaroid images that were used to create these gradient silk scarves. These luxury pieces are part of the 'Carré d’artiste' art series and will be showcased at the Hermes gallery in Tokyo. Boasting an significantly artful aesthetic, Couleurs de L’ombre by Hiroshi Sugimoto is a testament to the excellence of Hermes.
Painting-Inspired Pashminas
Couleurs de L’ombre by Hiroshi Sugimoto Marries Art and Fashion
Trend Themes
1. Ombre Rainbow Motifs - Opportunity to incorporate ombre rainbow designs into various fashion accessories.
2. Art-inspired Fashion Collections - Potential to collaborate with artists to create limited edition fashion collections.
3. Art Installations as Fashion - Possibility to merge art installations with fashion products to create unique experiences for customers.
Industry Implications
1. Fashion - Fashion brands can explore incorporating art-inspired designs into their collections.
2. Luxury Goods - Luxury brands can collaborate with artists to create exclusive and limited edition products.
3. Art Galleries - Art galleries can showcase art installations that blur the boundaries between art and fashion.