Burberry has teamed up with Google for its latest cosmetics campaign 'Burberry Kisses,' a service that unites "the Burberry family across the world."
Users can kiss the screens of touchscreen devices, or turn on their web cams to virtually capture an image of their lips and send them to a special someone. Before sending off their virtually-blown kisses, users have the chance to choose a desired shade of lip color from the Burberry Beauty line.
Kisses.Burberry.com shows a world map with a live feed of kisses as little love-filled envelopes travelling the globe. After puckering up, users can follow their kisses using Google Earth and Street View technology. The 'World of Kisses' can even be viewed by cities, showing which ones sen the most love to one another.
Cellphone-Kissing Campaigns
The 'Burberry Kisses' Cosmetics Campaign Sends Virtual Love
Trend Themes
1. Virtual Kissing - Opportunity for companies to create virtual kissing experiences that promote brand engagement and emotional connections.
2. Augmented Reality Advertising - Augmented reality advertising opens up an opportunity for cosmetics companies to create immersive beauty try-on experiences.
3. Interactive Marketing Campaigns - Interactive marketing campaigns that use gamification elements can increase customer engagement and online participation.
Industry Implications
1. Cosmetics Industry - Kissing campaigns and augmented reality try-on experiences can be applied to the cosmetics industry, offering customers virtual beauty experiences.
2. Technology Industry - Collaborations between technology and fashion industries can lead to innovative marketing campaigns that leverage virtual and augmented reality technologies.
3. Marketing and Advertising Industry - Interactive marketing campaigns that use gamification elements can be used by companies in the marketing and advertising industry, offering new ways to engage with customers and increase brand awareness.