The new Krystal Oreo Cookie Shakes and Sundaes have been released by the QSR brand along with the Oreo Summer of Wonder Contest to offer consumers a way to treat themselves and potentially win a prize.
The Oreo Summer of Wonder Contest works by having patrons purchase one of the treats and post a picture of it to Twitter or Instagram, tagging @Krystal and @OREO, and using the hashtag #OREOKrystalSweepstakes. Winners will receive a $100 Krystal gift card to redeem at any of the brand's locations.
The Krystal Oreo Cookie Shakes and Sundaes can be added to any meal at a cost of $1 or as a replacement for the drink in the combo. The shakes and sundaes are blended with ample amounts of the classic cookies and will be available on the Krystal Sweet & Cold menu for an undisclosed period.
Cookie-Based Dessert Contests
The Krystal Oreo Cookie Shakes and Sundaes Offer a Chance to Win
Trend Themes
1. Social Media Food Contests - Opportunity for businesses to engage with consumers by hosting contests on social media platforms.
2. Limited-time Dessert Menu Items - Strategy to increase customer interest and sales by offering exclusive dessert options for a specified period.
3. Customer Engagement Through Prizes - Using promotional contests to reward customers and create a sense of excitement and loyalty.
Industry Implications
1. Quick Service Restaurants (QSR) - Opportunity for QSR brands to drive sales and increase customer engagement through limited-time dessert promotions.
2. Food and Beverage - Innovative dessert offerings and social media contests can attract new customers and generate buzz in the food and beverage industry.
3. Marketing and Advertising - Companies can assist businesses in planning and executing effective social media promotions and prize-based contests.