Nestlé Toll House kicked off October by announcing a partnership with legendary quarterback Peyton Manning and to celebrate the partnership, the brand introduced Cookie Nachos to elevate game-day snacking experiences.
Inspired by over 3.7 million #CookieNacho posts on TikTok, Nestlé Toll House created its own version of the viral cookie snack, all while inspiring fans to put a creative spin on their unique rendition. Within the kit, cookie lovers will find chocolate chip cookie dough, three kinds of morsels, "chip-shaped" cookie cutters and a $25 gift card to purchase their nacho-inspired toppings of choice. Options may include "sour cream" dollops made with Nestlé Toll House Premier White morsels, semi-sweet chocolate morsel "black beans" or maraschino cherry "tomatoes."
Cookie Nacho Kits
Nestlé Toll House's Virally Inspired Cookie Nachos are Customizable
Trend Themes
1. Social-media-inspired Products - Products capitalizing on viral social media trends cater to consumer desires for trendy, customizable experiences.
2. Game-day Enhancements - Innovative game-day snacks elevate traditional viewing parties, merging sports culture with creative culinary experiences.
3. DIY Food Kits - Businesses that provide DIY food kits empower consumers to experiment and personalize their cooking experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry diversifies product offerings through creative, theme-based snacking kits that align with popular interests.
2. Retail - Retailers expand their inventory with customizable kits that attract consumers seeking unique culinary adventures.
3. Entertainment and Sports - The intersection of sports and culinary creativity presents opportunities for brands to engage fans with novel game-day products.