Celebrating unconventional flavors is the main effort behind the 'Oreo Wonder Vault' cookie campaign by the brand, that turns to unlikely foods as the source of the new creams sandwiched between the popular chocolate or vanilla biscuits. The latest addition is the blueberry pie and rainbow rice crisps versions that nod to summer with fruity flavors.
The blueberry pie Oreo is a nod to American desserts with a blueberry vanilla cream that replicates the fruity pie filling sandwiched between two golden graham cracker cookies that stand in as the crust. In addition, the brand has also launched a breakfast-inspired flavor called rainbow rice crisps. The same graham cracker cookie is used with a vanilla cream speckled with colorful cereal bits. Both flavors are part of the 'Oreo Wonder Vault' collection.
Cereal-Flavored Oreos
The Wonder Vault Cookie Campaign Sources Pie and Breakfast for Inspiration
Trend Themes
1. Unconventional Flavors - Creating unconventional flavors is a trend that allows for unique and memorable food experiences.
2. Nod to American Desserts - Incorporating flavors inspired by American desserts provides an opportunity for nostalgia and familiarity in new product offerings.
3. Breakfast-inspired Flavors - Developing flavors inspired by breakfast foods allows for creative combinations and unexpected taste profiles.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of unconventional flavors to create innovative and memorable products.
2. Snack Foods - Snack food companies can explore incorporating flavors inspired by American desserts to appeal to consumers looking for indulgent treats.
3. Cereal Manufacturing - Cereal manufacturers have an opportunity to develop cereal-flavored products that tap into the nostalgia and familiarity associated with breakfast-inspired flavors.