Luxury fashion imprint Puppets and Puppets introduces its latest new Cookie Bag that has been seen on stars such as Doja Cat. It made its first debut during New York Fashion Week as a part of the Fall/Winter 2021 collection. It is a functional handbag that is detailed with a realistic chocolate chip cookie at the front of the look.
The bag gets new colorway options this season with the selections of green velvet, metallic pink, and leopard print to join the roster. Carly Mark talks about the new design to Highsnobiety, stating that "We are also offering new resin pieces this season that will go on the classic Puppets bag shape." There are new food-centric looks including fake fried eggs, bananas, brownies, and more.
Playful Vibrant Cookie Bags
Puppets and Puppers Delivers the New Seasonal Cookie Bag
Trend Themes
1. Luxury Food-inspired Accessories - Opportunity for luxury fashion brands to explore functional handbags with realistic food designs and colorway options.
2. Resin Accessory Accents - Opportunity for brands to offer unique accessory accents by incorporating custom resin pieces onto classic handbag shapes.
3. Celebrity Fashion Endorsements - Opportunity for brands to seek out celebrity endorsements to increase exposure and drive sales for new accessory designs.
Industry Implications
1. Fashion - Fashion companies creating accessories and handbags with functional designs inspired by food can target consumers looking for unique and playful pieces.
2. Luxury Goods - Luxury goods companies can incorporate resin pieces onto their classic handbag shapes to create limited edition designs, offering exclusivity to consumers.
3. Celebrity Marketing - Marketing agencies that specialize in celebrity endorsements can assist fashion brands targeting consumers who follow celebrity fashion trends.